how this stays honest.
most comparison sites are seo farms. you've seen them. ten thousand words, no opinion, every tool is "great for the right team," and the "winner" is whoever paid the most.
whichtool isn't that. but it's also not a charity. so here's exactly how the money works, what we will and won't do, and why you can still trust the verdicts.
the rules.
1. the verdict is never for sale.
not now, not later, not for any amount. if framer is the wrong pick for you, we'll say so even if framer pays better than webflow. the only thing we have is credibility. we burn it once, we're done.
2. every link is disclosed.
some links on this site are affiliate links. that means if you click "try framer" and end up paying for framer, we get a small cut. you pay the same price. we don't get anything if the tool sucks for you and you bounce. so the incentive is to send you to the right tool, not the highest-paying one.
3. if a comparison is sponsored, it says so loudly.
no hidden ads. if a tool pays us to write a "deep dive" or feature them somewhere, that page or section says "sponsored" at the top in plain language. and even then — the verdict still has to be honest. we'll turn down sponsorships from tools we don't believe in.
4. no fake winners.
some comparison sites declare a "winner" based on whichever has a bigger affiliate cut. ours come from actually using the tools, asking people who use them daily, and writing what we'd tell a friend.
the money streams.
in order of how much we lean on each:
affiliate links
biggest source. you click a link, sign up, we get a cut. that's it. no tracking pixels following you around, no email lists you didn't ask for.
sponsored teardowns
occasionally a tool pays us to write a long-form review. these are labeled. the review is still honest. if it can't be, we don't take the deal.
the newsletter
once we have one. sponsor slots in the weekly digest. clearly marked.
eventually: a paid tier.
some day we'll probably add a $5-ish/month membership for early access, deeper comparisons, and bigger guides. not yet. probably not soon. only if the free site is already great.
things we will not do
- —sell your email
- —run display ads
- —add popups, exit-intent overlays, or any of that
- —gate comparisons behind paywalls
- —accept payment to change a verdict
why this matters.
you're picking tools that cost you money, time, and migration pain. the wrong call costs you weeks. the worst thing this site can do is point you wrong because someone paid us to.
if you ever read a verdict here and it feels off — like we're suspiciously bullish on something — call it out. thesdn@icloud.com. we'd rather lose the affiliate cut than lose the trust.
that's the whole pitch. cheers for reading.