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typeformvstally

try typeform →try tally →
winnertally

for: indie hackers, startups, and anyone who needs unlimited forms without a monthly fee and without compromising on conditional logic

skip if: brands and enterprise teams that need typeform's specific conversational UX, deep CRM integrations, and the ability to spend $50+/month on a form tool

tally launched and made typeform's pricing look hard to justify. unlimited forms, unlimited responses, conditional logic — all free. typeform's one-question-at-a-time format is distinctive and genuinely performs better for some survey types. but for most form use cases, tally is better and free.

typeform built a category by making forms not feel like forms. the one-at-a-time question format, the clean typography, the smooth transitions — it made the survey experience feel almost pleasant. and they charged well for that experience: $25/month for 100 responses is the kind of pricing that made sense when there was no alternative.

tally removed the price objection entirely. unlimited responses, unlimited forms, conditional logic — all on the free plan. the design is clean if not as distinctive as typeform's. for a startup collecting waitlist signups, a founder doing customer interviews, or an indie hacker building a simple application form, tally is the obvious answer. typeform's response cap pricing is the wrong model for how most small teams actually use forms.

what each one actually is

Typeform is the platform that popularized the conversational form format. launched in 2012, it pioneered showing one question at a time in a full-screen experience that felt more like a conversation than a survey. typeform makes money on response cap subscriptions — you pay for how many responses you receive. it has a large integration ecosystem, a video and voice question feature set, and an enterprise tier with SSO and advanced analytics.

Tally launched in 2020 as a modern, notion-like form builder with a block-based editor that makes building forms feel like building a notion document. it made the decision early to offer a genuinely unlimited free tier and make money on pro features (custom branding, file uploads, custom domains, payment collection). the result is a product that's often better than typeform for everyday use cases at dramatically lower cost.

pricing, honestly

typeform's pricing is structured around response caps, which creates anxiety. basic: $25/month, 100 responses. plus: $50/month, 1,000 responses. business: $83/month, 10,000 responses. if your form goes viral or your email campaign sends unexpected traffic, you hit the cap and forms stop accepting submissions. this is a genuinely bad experience for high-stakes forms.

tally's free plan has no response cap. unlimited forms. unlimited responses. conditional logic. real-time notifications. unlimited respondents. tally pro adds: custom domain, file uploads, payment collection, white-label branding, and priority support — $29/month. for most use cases below a mature marketing operation, the free plan covers everything.

what it's actually like to use them

building a form in tally feels like writing in notion. you type a "/" to add a question block, configure the type (short text, multiple choice, dropdown, rating), add conditions, and publish. the editor is fast, keyboard-first, and requires no drag-and-drop patience. the published form design is clean, loads fast, and works well on mobile. the analytics show response rate, completion rate, and individual submissions.

typeform's editor is more polished aesthetically but has more friction. the design controls are detailed — colors, fonts, background images, button copy — which is powerful if you're building a brand-forward experience and overhead if you're not. the form preview is always available alongside editing. the typeform URL and branded experience are distinctive in a way that signals "serious survey" to respondents, which can matter for long-form research or sensitive topics.

who tally is for

  • startups building waitlist forms, feedback surveys, job application forms, and customer research instruments
  • indie hackers who need reliable form collection without a monthly subscription
  • anyone building forms that might receive variable traffic volumes where response caps would be a problem
  • developers who want a simple block editor and clean published output

who typeform is for

  • brands where the form is a public-facing experience and the conversational format matters for completion rates
  • enterprise marketing teams with HubSpot, Salesforce, or Marketo integrations that typeform connects to natively
  • researchers conducting qualitative studies where the one-question-at-a-time format reduces question order bias
  • anyone building video forms or forms with complex NPS workflows integrated into CRM sequences

when to avoid each

don't use typeform for a form that might receive volume you can't predict. a viral waitlist hitting 2,000 signups on typeform's basic plan stops at 100. that's 1,900 lost signups. tally has no cap.

don't pick tally if your marketing team needs native hubspot sync, real-time salesforce lead creation, or complex CRM automation that typeform's 500+ integrations cover and tally's zapier dependency doesn't. the integration gap is real at enterprise scale.

stuff their landing pages won't tell you

  • typeform's "unlimited" typing responses plan costs $166/month — most enterprise plans are not cheap
  • tally's file upload feature is on the pro plan — the free plan doesn't accept file uploads
  • typeform added video questions via their videoask product — this is a genuinely different capability tally doesn't have
  • tally's forms embed directly in notion pages, which is genuinely useful for notion-first workflows
  • typeform's default form branding on free includes a powered by typeform badge and the typeform domain — removal requires paid
  • both tools support embedding in websites; tally's embed is simpler to configure than typeform's embed code

the call

tally for the default. unlimited responses, conditional logic, clean design, no monthly cost. the only scenario where typeform is clearly better: you need the conversational one-at-a-time format for completion rate, or you have CRM integrations that tally can't support natively.

for a startup building a waitlist: tally. for an enterprise running a quarterly NPS survey that feeds directly into salesforce: typeform. for everyone else: tally first, upgrade if you hit a real limitation.

try typeform →try tally →

frequently asked

is tally really free?
yes. tally's free forever plan includes unlimited forms, unlimited responses, and conditional logic with no hidden caps. tally pro ($29/month) adds custom domain, file uploads, custom branding removal, payment collection, and direct integrations.
does tally have conditional logic?
yes, full conditional branching on the free plan. show or hide questions based on previous answers, branch to different form paths, and skip sections — all without paying.
what makes typeform's format distinctive?
typeform shows one question at a time with a conversational, full-screen aesthetic. this reduces cognitive load and can improve completion rates for longer surveys or sensitive topics. it's a genuinely different interaction model, not just a visual style.
how do typeform's response caps work?
typeform basic: $25/month for 100 responses. typeform plus: $50/month for 1,000 responses. going over the response cap stops form submissions until you upgrade. for a waitlist form that goes viral overnight, this is a real problem.
how do integrations compare?
typeform has 500+ native integrations including salesforce, hubspot, marketo, and most major CRMs. tally has zapier, make, and direct integrations with common tools (notion, google sheets, airtable). for most startups, tally's integration coverage is sufficient. for enterprise marketing stacks, typeform wins.
what about google forms?
google forms is free, ubiquitous, and looks exactly like what it is — a 2012 google product. it's fine for internal surveys and team check-ins. for anything customer-facing, tally or typeform produces substantially better-looking forms.

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last updated: june 14, 2026

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